DJTUNES - Simply more Dance Music
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DJTUNES is a Premium Music Service with genre specific shops. The platform DJTUNES itself is the first and leading European dance music download portal, designed to serve the needs of the club culture of the future.
DJTUNES opened up the fascinating world of dance music downloads in 2005. Since then, the company targets on developing new market orientated products and sees fit to enlarge its position throughout the world. DJTUNES combines a wide-ranging music catalogue with outstanding sound quality, background information on artists and labels, an aesthetic user interface design, high usability and comprehensive functionality with uncompromising attention to detail. Today dance music professionals and fans can legally download and listen to a growing library of DRM free house, techno, minimal, trance and electro tracks, albums and dj-mixes from the world‘s most popular producers and labels on DJTUNES. Users from around the globe are taking advantage of DJTUNES‘ innovative features, convenient handling and large variety of hight quality dance music content. On top of that, members are given the opportunity to interact with likemind individuals through built-in social media features and to add their own productions to the DJTUNES catalogue, enabling them to sell tracks and releases directly to their audience.
DJTUNES considers itself as part of a vibrant international music scene and is in constant communication with leading artists, labels and manufacturers whose feedback is integrated into the conception and continuous improvement of the site to ensure its future growth and success. With the continuous expansion of DJTUNES its relations to all relevant content suppliers are ever growing. DJTUNES has various interesting cooperations with several diverse partners, each one bringing their own direction and consistency to the partnership.
DJTUNES is run by the Dance All Day Musicvertriebs GmbH represented by his CEO Armin Wirth and currently employs more than 15 people in its offices in Traunstein-Germany.
Starting the New Year off with a complete transformation is what Europe’s leading download platform for electronic music has achieved with the impressive re-launch of its web presence. The launch itself wasn’t made much fuss of, but it couldn’t have happened at a more interesting time. Only a few days ago, the largest and last German ‘vinyl only’ distributor DMD closed for good and at the end of November, the UK’s largest dance download platform DJDownload went into administration and was taken over by Junodownload (UK).
After the purchase of iLike by MySpace and three months later, the confirmation of the consolidation of Imeem into MySpace Music, it seemed like market takeovers and buyouts were occurring on a regular basis in the digital market. Even the acquisition of the streaming service Lala by none other than Apple has been causing a stir and topped the headlines in the music press over the past weeks. Not only using the dynamics in the music market to comprehensively and extensively prepare for its re-launch, Djtunes also utilized the DJ elite in the redevelopment of its website. Personal preferences and suggestions were taken into consideration, and through early testing by such names as Tom Novy, Fedde le Grand, Umek and Chris Liebing, Djtunes was able to receive positive reactions from all over the dance music scene.
The new interface is a quantum leap for Djtunes and its more than 100.000 users. Next to the significantly simplified usability aspect and the clean layout of the content based design, the performance of the site is notably high. “The trend for the development of modern web applications is broken down to this: Less is more. Simplicity and performance are significant factors to ensure a strong presence among our competitors” says Thimo U. Seidel, founder and CEO of Djtunes. “That is why we concentrated intuitively on simplicity, user friendliness and usability during the development of the new portal. As a result, we increased the length of our user’s visits by more than 60%, while shortening things such as search queries and load times by at least 80%. Our users interact with the interface more like a local software application than a normal website.” says Seidel.
With the help of various filters and detailed views, it is possible to display practically all of the electronic dance music content the world has to offer within seconds. The figures are impressive: Momentarily, over 12.000 labels and over 100.000 DJs and producers are presenting their work on Djtunes. Users can still obtain their preferred content and every high quality DRM free Mp3 after only 2-3 mouse clicks - Even despite the fact, that after taking a look at the Google index, it shows that over 3 million individual landing pages have been recorded. A special highlight on the site is the new player, which is used to preview titles and playlists. The complete catalogue of over 850.000 tracks can be played in full length CD quality with the player. Simply by moving the cue pointer across the track’s waveform, users can quickly select what part of the track they want to listen to and get to what matters most: The Music they want to listen to.
Next to comprehensive detailed and visual views, users also have the chance to upload and present their own music, playlists, images and videos. The integration of web services such as Facebook, Twitter and Youtube invite to participate – Making Djtunes the main meeting place for all dance music fans.
New Affiliate Program offers the Highest Commission Rate in the Music Download Industry
The Bochum-based company, which focuses on the digital distribution of electronic dance music, now offers labels, artists, and fans the exclusivity to take part in their affiliate system. “Online marketing made through partner programs is still growing. This approach allows partners to profit from the use of target-specific content, guaranteed to reach the correct audience”, says Thimo U. Seidel, co-founder and CEO of DJTUNES. The extensive music catalog and individual partner benefits provided by DJTUNES have become incentives for many to want to join the affiliate program.
Every sale referred to the online store is rewarded with 20% of its net yield - a significant higher commission rate than those of the international industry standards. Additionally motivated publishers benefit from customized premium conditions. Becoming a partner is easy. Every new member gets started with the partner program after completing the free registration.
Registered partners gain numerous advertising media tools and functionalities right at their fingertips – from simple banners to the flexible API technology: „This allows even users without programming skills to construct an independent online music store free of charge“, Thimo U. Seidel says. "Our partners have the opportunity to maximize their earnings by marketing their own content and increase awareness – the fan of his favourite artist, the artist of his music, and the label of its product catalogue”, said Timo Becker also CEO of DJTUNES. All important information such as support, real time sale statistics, statements, and technical requirements can be found in the partner section of the DJTUNES website.
The leading digital premium music service for club and dance music in Germany, DJTUNES, receives prominent support. The company was able to win two further renowned investors with the MP3 co-inventor, Professor Dr. Karlheinz Brandenburg, and bm-t Beteiligungsmanagement Thüringen GmbH.
After the premium music service DJTUNES received a seed investment from the leading German early-stage investor, High-Tech Gründerfonds, in 2006, the Bochum based company now enters another growth stage.
DJTUNES wants to further expand its position as leading digital premium music service with the support of the investors Professor Dr. Karlheinz Brandenburg and bm-t Beteiligungsmanagement Thüringen GmbH. “We can systematically develop new products and markets with our renowned partners and thus significantly accelerate our growth speed”, states Timo Becker, one of the three founders of DJTUNES.
A branch office was recently established in the immediate neighbourhood of the Fraunhofer-Institute for Digital Media Technology (IDMT), on the campus of the TU Ilmenau by Professor Dr. Brandenburg in order to promote technologically-based product innovations. The launch of a new hip-hop portal in the second quarter of 2009 will constitute another important step.
DJTUNES was able to become internationally established as a leading provider of club and dance music downloads since its foundation in 2005. The platform provides a music range of more than 300,000 DRM-free titles for download to clubbers, DJs and labels. More than 10,000 visitors benefit from user-friendliness, innovative features, early international releases and an excellent data quality (320 kbps) every day.
However, DJTUNES is not only a download portal but a presentation platform and distribution channel at the same time. Thus, members can exchange music with friends of electronic sounds from all around the world in the extensive community area. Moreover, each user has the opportunity to upload self-composed tracks and to sell them directly via the platform.